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Event Details
6 to 6 off Sixth
24-Hour Marketing Communications Consult-a-thon
#Zeno6to6
For 24 Hours during SXSWi, Zeno Group will conduct one-on-one, accelerated, consultation services for start-ups and emerging technology companies. Senior public relations and digital engagement experts from Zeno will help entrepreneurs shape their story, determine the right influencers and stakeholder and spark ideas for launching into the maketplace.
Hosted at Four Seasons Hotel from 6 p.m. Sunday, March 11 to 6 p.m. on Monday March 12th. Each 45-minute session will be customized to fit the particular needs of each business. Interested participants must register for one of the slotted times available. An email confirmation will be sent within 24 hours.
Consult-a-thon Topics:
- Public Relations: Counsel on media relations, messaging, materials and what's needed in an effective communications toolkit.
- Brand Identity: You have a great idea and an amazing tool, but how do you brand it, present it, message it and merchandise it to stakeholders.
- Social Media 101: A foundational overview of social media community building and engagement including useful tools, tips and tricks and how to get started.
- Social Media 201: Tap leading and emerging social networks to build product buzz, develop meaningful conversations and nurture brand advocacy.
- Creative Workshop: An idea-generating session for a consumer or B2B engagement program that fulfills communications and business objectives.
- Conversation Audit: A tutorial on how to develop a real-time online audit on what people are saying about any product, company or topic.
- Landscape Analysis: A topline evaluation of the challenges and opportunities relevant to the product and company. A demo session that generates insightful and honest feedback on any product or service.
- Partnerships: A business development and co-marketing evaluation to identify relevant partners.
- What is Next?: Recommendations on next steps and action items for a successful venture beyond SXSW.
Questions? Tweet us! @zenogroup
Or contact us through Eventbrite (on the right column).
When & Where
Four Seasons Hotel Austin
98 San Jacinto Boulevard
Austin,
TX 78701
Sunday, March 11, 2012 at 6:00 PM - Monday, March 12, 2012 at 6:00 PM (PDT)
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